By Farahnaz Zahidi
April 3rd, 2014
(We mothers need everything… everything).
That is how disturbing certain advertisements aired on TV today are. They show a cross-section of mothers whose sense of validation and joy is dependent on their children becoming over-achievers.
Most of these advertisements are disguised with a ‘feel good’ message, the underlying message, however, is disturbing and sadly, a reflection of what our society’s parents are unwittingly morphing into – a race of achievement-hungry, hard-task masters who want their children to be their trophy to show off. The models posing as mothers stretch their necks upwards as a mark of pride and arrogance while the pressurised children push themselves harder and harder.
What do we…
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